設計術語-Design terminology

只要是設計,多少會用到些術語,紅標部分常會用到!


一.
大型看板...............Billboard
小冊子..................Booklet
手冊(比小冊子大)... Brochure
業務展示工具(冊)....Sales Kit
資料夾(可摺式).......Folder 單頁文宣...............Leaflet
拉頁文宣...............Folding Flyer
插頁文宣...............Insertion(or Insert)
立即取..................Take-one
直效信件...............DM(or Direct Mail) 附加信函...............Cover Letter

二.
店頭海報...............Poster
店頭橫招...............Banner
吊旗.....................Ceiling Display
地貼.....................Floor Sticker
陳列箱..................Dump Bin
桌上立架...............Standee(put on Table or Counter)
桌上搖搖牌............Wiggle(Flapping Sign)
陳列架昭示............Shelf Vision (or Shelf Talker)
大型站立牌............Life-size Display
現場展示工具.........Demonstration kit

三.
前主標(或引導主標)Pre Catch
主標.....................Catch
後主標..................Sub Catch
內文標題(或小標)....H/L (as Head Line)
內文.....................Copy(or Body Copy)
短主標(或提是主標)Eye Catch
特殊處裡(或附註)...Pattern
標語.....................Slogan

四.
色調.....................Tone
類型(或風格)..........Manner
原型.....................Dummy
編排.....................Layout
腳本.....................Script
編排格式...............Format
完稿.....................Finished Art(or F/A)